CW Consulting has assisted hundreds of startups and emerging businesses across North America and around the world. Services include:

Business Plans
If your company needs an internal roadmap or a way to introduce itself to potential investors, then a business plan is called for – and business plans are CW Consulting’s flagship service. We start with a thorough interview to fully understand where you are and where you want to take your company, what challenges you have been facing, and then document your new strategy in hard numbers and precise text. Every business plan has the key elements that decision makers and prospective investors need: a solid, defined and defendable financial model, market research, a competitive analysis, management summaries that highlight the accomplishments of your team, and of course an executive summary that intrigues and inspires your audience. All of CW Consulting’s business plans are custom-crafted to reflect your vision, whether you’re starting a neighborhood boutique or expanding a multinational company.

Strategic Planning
CW Consulting utilizes a wide range of tools to help you achieve your short and long-term objectives: industry analysis, financial performance, competitive analysis, industry threats, capability analysis and internal structure. These data, combined with industry-specific know-how and proprietary case studies, are the building blocks of your road to success.

Marketing Strategy
CW Consulting thoroughly examines your products and services, evaluates the market you are trying to reach, and conducts a methodical competitive analysis. From this information, we formulate marketing strategies that deliver results. We give you a detailed execution plan, including which markets to target and which vehicles to use to convey your message. In addition, we offer you a financial forecast of the marketing strategy to inform you of its cost structure as well as its expected revenues.

Market Research
Evaluating a market is one of the key elements in determining whether or not a company wants to dive in, stay in or jump out. CW Consulting’s Market Research practice enables you to have a clear understanding of the market you are evaluating. We examine all of the major market forces, including key players, market evolution, opportunities, and outside threats to the market. The information we provide gives you an objective position that empowers you to make informed decisions.

Financial Modeling and Forecasting
For startups, the financial model and forecast is the first and most critical part in the evaluation of your vision or fledgling company. CW Consulting takes your ideas and turns them into hard numbers, giving you a clear, objective picture of how your company will perform. We take into account every aspect of your company, including pricing, traffic to sales ratios, seasonality, distribution channel issues, market size, and cost of goods sold. The result of this rigorous execution is a five year forecast, including a profit & loss statement, cash flow statement, and balance sheet.

For established companies, our financial models and forecasts enable you to objectively evaluate the performance of your company. This allows you to pinpoint which areas are performing well, and which areas need further evaluation or improvement. In addition, we conduct sensitivity analysis to let you know what will happen if certain variables change, such as an increase in cost of goods sold, or a slowdown in the market. This leaves you more nimble and better prepared to make necessary adjustments. As with the startup financial models and forecasts, your evaluation includes a five year forecast, including a profit & loss statement, cash flow statement, and balance sheet.

Social Media Marketing
With the quick evolution of social media websites such as Twitter, Facebook, YouTube, and Digg, it is becoming more and more critical for companies to take advantage of this market to build their businesses. CW Consulting works with you to develop appropriate messages for appropriate sites. We then utilize our expertise in social media to execute a strategy that will increase traffic to your site and develop a following of loyal customers.